Transforming Hor a Large Bank Designs and Delivers
A two-year transformation spanning 200+ customer journeys across Retail, Agri, and MSME banking.
Leading Design Through Transformation
Building the
Conditions for
Transformations.
As organizations grow, complexity compounds.
Transformation rarely fails for lack of ideas, it fails when complexity gets in the way.
I work with executive teams to make sense of complexity, align competing priorities, and turn strategy into experiences that work for customers and the business.
SELECTED TRANSFORMATIONS
Building a Digital Lending Factory
Starting with commercial lending, we redesigned the journey and the digital operations behind it to make decisions faster.
Launching Unsecured Personal Lending in 100 Days
ETB customer lending journey designed from scratch and taken from idea to launch in just 100 days.
Redesigning the First Home Loan Journey
Making the experience of buying a first home simpler for customers navigating one of life's biggest financial decisions.
When Servicing Becomes a Growth Channel
Looking beyond fixing customer pain points to find moments in credit-card servicing that could drive business growth.
Building a Digital Factory for Retail Banking
Creating a repeatable way to transform journeys while building new design capabilities inside the bank.
Making Private Equity More Accessible
Exploring how fractional ownership and blockchain could open private-market investing to a much broader audience.